Abby Schnei­der­man is a pas­sion­ate founder who loves find­ing ways to use tech­nol­o­gy to make peo­ple’s lives bet­ter. Pri­or to co-found­ing Ever­plans, Abby was a Prin­ci­pal at Tip­ping Point Part­ners, a NYC start-up incu­ba­tor, where she was part of the team that launched sev­er­al busi­ness­es, includ­ing AppOr­chard, an iOS con­sul­tan­cy for the enter­prise, and Cook­str, a recipe-dri­ven nutri­tion­al tech­nol­o­gy com­pa­ny that was acquired by Macmil­lan in 2014. In 2004, Abby co-found­ed Haystack Media, one of the first music social networks.