
If you had told us as kids, staying up late watching George Reeves’ Superman or the Fleischer cartoons at our Papa and Nana’s house, that we’d one day create our own Jewish superhero comic with Josh Gad and legendary artist Ariel Olivetti, we would’ve said: “Will there be cereal involved?”
Because that’s where it all began for us as kids — comics and cartoons over cereal. And somewhere, decades later, in the remnants of that magical triangle, our new graphic novel, The Writer, came about.
But The Writer wasn’t created out of nostalgia. It was born of frustration, awe, and a kind of sacred responsibility. We noticed a troubling pattern: Jewish comic book characters were being subtly erased when adapted to film and TV. Their heritage is reduced to vague cultural cues, if acknowledged at all. Meanwhile, other faiths and mythologies were embraced in full. Daredevil got to go to confession, but our heroes got coded or cut. That didn’t sit right with us.
So we asked: what if we created a story that didn’t just include Jewish identity but was steeped in it? Not as decoration but as the story’s essence. What if we built a mythos around it — around our folklore, our magic, our demons, our rituals, our trauma, and our humor?
We pitched the idea to Josh Gad, a creative force we’ve long admired. To our delight, Josh lit up. This wasn’t just a project to him — it was personal. His grandparents were Holocaust survivors. He’s outspoken in his advocacy for the Jewish community and brings with him a staggering knowledge of Jewish history, mysticism, along with a deep knowledge of narrative structure. More importantly, he’s hilarious.
Together, we started building The Writer. Josh described our hero, Stan Siegel, as “not cut from the same cloth as Peter Parker or Bruce Wayne.” He’s schlumpy, self-deprecating, and deeply human. And yet, when push comes to shove, he rises to the Herculean challenges before him. In his case, by literally eating pieces of paper with powers written on them. (We’re not saying one of us may have eaten the paper of a miniature Torah as a kid to see if it worked, but…)
Somewhere along the way, The Writer stopped being a project and became a mission. One way to combat the rising tide of antisemitism is not by shouting back, but by showing up with stories that are nuanced, human, and proudly Jewish.
Our research for the comic turned into a full-blown obsession. We fell in love with Judaism all over again. We discovered magic bowls used in antiquity to trap demons. Incantation texts. The Sword of Moses. The Ring of Solomon. Golems. Shedim. Mystical traditions that were shockingly underexplored in pop culture but felt as rich as anything found in Greek or Norse mythology. If we’d learned about this stuff as kids, one of us might’ve become a rabbi. We became storytellers.
We weren’t aiming to make a Jewish comic per se. We wanted to make an awesome, emotionally driven, pulse-pounding comic that happens to be intrinsically Jewish. The kind of comic that feels like Raiders of the Lost Ark meets Ghostbusters, but with Tekiah Gedolah blasts and ancient Hebrew incantations reverberating through the pages. We wanted readers to be entertained, to laugh, to cry, and to maybe learn something, just like we did through our eye-opening research.
Josh brought structure and soul to the project. We brought decades of pent-up ideas and lore. But none of it would have mattered without our illustrator, Ariel Olivetti. When Ben slid into Ariel’s DMs, we didn’t expect a response, let along a partnership with a titan. Ariel understood the tone we had in mind immediately. His robust and yet grounded art style made this story feel epic in scale and gave it a momentous, biblical feel. But it was intimate in showing emotional depth. Every transformation, every creature, every tear — he nailed it.
And then there was our letterer, Frank Cvetkovic, who gave rhythm to the chaos. Lettering is the quiet heartbeat of comics, and Frank’s work made every panel sing.
Somewhere along the way, The Writer stopped being a project and became a mission. One way to combat the rising tide of antisemitism is not by shouting back, but by showing up with stories that are nuanced, human, and proudly Jewish. We believe that sometimes the only way forward is through a story; stories preserve memory, spark curiosity, and bridge generations.
We’ve heard The Writer called the Jewish answer to Percy Jackson, and that’s a massive compliment. But for us, it’s also a tribute — to our grandparents who survived, to the comic creators who were never credited, to the kids still looking for heroes who reflect their history, and to the idea that even a nebbishy writer can change the world.
When you read The Writer, we hope you feel the same spark we did when we first discovered that Jewish magic existed — not just in the stories of the past, but in us today.

The Writer by Josh Gad, the Berkowitz Bros, and Ariel Olivetti
Ben and Max Berkowitz — also known as the Berkowitz Bros. — are an award-winning producing and writing duo, best known for co-creating the Dark Horse Comics series THE WRITER with actor Josh Gad. They founded Not A Billionaire, an acclaimed global marketing, communications, and production company. Previously, Ben produced films for CNN and Netflix, while Max worked as a broadcast journalist for ESPN, NBC, the YES Network, and NESN.