Cheryl Strauss Ein­horn is an award win­ning jour­nal­ist and founder of CSE Con­sult­ing which uses her research and deci­sion mak­ing frame­work called the AREA Method to help indi­vid­u­als and com­pa­nies with their busi­ness strat­e­gy and com­mu­ni­ca­tions. Cheryl also teach­es her AREA Method as an adjunct pro­fes­sor at Colum­bia Busi­ness School and pre­vi­ous­ly at the Colum­bia Uni­ver­si­ty Grad­u­ate School of Journalism.