How do I live a more mean­ing­ful life? In an era when we can choose our own iden­ti­ties, why might we choose to iden­ti­fy as Jews? Zack Bod­ner address­es these ques­tions and oth­ers as he shifts from ask­ing ​“Why be Jew­ish?” to ​“Why do Jew­ish?” After lay­ing out a com­pelling answer, he goes on to explain what Jew­ish Peo­ple­hood is and why he believes we are in the throes of an evo­lu­tion to the next era: Jew­ish Peo­ple­hood 4.0. He pro­vides a road map for how to do Jew­ish in the 21st cen­tu­ry includ­ing propos­ing ​“the next big Jew­ish idea.” Insist­ing that tak­ing action is what mat­ters most, Bod­ner pro­pos­es a cre­ative frame­work for doing Jew­ish based on an acronym from the Yid­dish word TACH­LIS, which means ​“get­ting down to brass tacks.” Through a com­bi­na­tion of per­son­al sto­ries, insights from some of the world’s great­est teach­ers, and con­tem­po­rary analy­sis, Why Do Jew­ish? takes one of our old­est wis­dom tra­di­tions and pro­vides an acces­si­ble guide for any­one look­ing for answers to life’s most impor­tant questions.