Shelf Life, which is set in St. Louis, is a Jewish American family saga about the rise of its fashion retailing empire, and how it splits and ultimately devastates the family.
As the son of Max Feldman, the brilliant founder of the Fratelli Massimo chain, Josh Feldman has always known his destiny…working alongside his father during the last half of the 20th century and one day succeeding him, as promised by his father.
But as he comes of age, starts a family of his own, and works his way up in the business, Josh slowly begins to understand his father’s penchant for treachery. With Max’s ruthless ambition and his drive to be celebrated for his success, will Josh ever be allowed to succeed him?
When the family becomes divided over the future of the business, Josh faces the fact that even the deepest family bonds and his father’s promises may have a shelf life.