Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends. NBC executives didn’t think anyone would watch either — “Too Jewish,” they said — but they bought it anyway, hiding it away in the TV dead zone of summer. But against all odds, viewers began to watch, first a few and then many, until nine years later nearly 40 million Americans were tuning in weekly. Seinfeldia celebrates the creators and fans of this American television phenomenon, bringing readers behind the scenes of the show while it was on the air, showing the ways it brought the Jewish culture of modern New Yorkers to a nationwide audience.
Visiting Scribe: Jennifer Keishin Armstrong
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