Niki Russ Fed­er­man is the fourth-gen­er­a­tion co-own­er of Russ & Daugh­ters. At the age of 27, Russ Fed­er­man chose to return to the shop in which she grew up. Togeth­er with her cousin, Josh, she has grown Russ & Daugh­ters into what it is today, while pre­serv­ing its cul­tur­al and culi­nary lega­cy. Russ Fed­er­man has been fea­tured in The Stur­geon Queens, the award-win­ning doc­u­men­tary about Russ & Daugh­ters; tele­vi­sion shows such as Taste the Nation with Pad­ma Lak­sh­mi and Antho­ny Bourdain’s No Reser­va­tions; and pub­li­ca­tions includ­ing The New York Times, The New York­er, Food & Wine, Zagat, Vogue, and W Mag­a­zine. She was induct­ed into the Man­hat­tan Jew­ish Hall of Fame and has an ency­clo­pe­dic entry in the Jew­ish Women’s Archive. She lives in Brook­lyn with her hus­band, Christo­pher, and two children.