Gary Bel­sky is a for­mer edi­tor-in-chief of ESPN The Mag­a­zine and cur­rent pres­i­dent of Elland Road Part­ners, a con­sult­ing firm spe­cial­iz­ing in edi­to­r­i­al and con­tent strat­e­gy. Bel­sky lec­tures and writes exten­sive­ly on sports, deci­sion-mak­ing, and con­sumer behav­ior. A grad­u­ate of the Uni­ver­si­ty of Mis­souri in his native St. Louis, Bel­sky is an adjunct pro­fes­sor of jour­nal­ism at New York Uni­ver­si­ty and a colum­nist for Mon​ey​.com.