By Stacey Abrams and Lara Hodg­son with Heather Cabot –

A must-read guide for small busi­ness own­ers nav­i­gat­ing a crit­i­cal turn­ing point: when you either lev­el up or give up.

It’s nev­er been eas­i­er to start a busi­ness – and it’s nev­er been hard­er to scale it. Half of new busi­ness­es in Amer­i­ca don’t make it past five years.

Stacey Abrams and Lara Hodg­son want to help today’s entre­pre­neurs beat the odds by reveal­ing the unseen teth­ers that keep small busi­ness­es from grow­ing and thriving.

Draw­ing on first­hand expe­ri­ence start­ing and scal­ing mul­ti­ple com­pa­nies over near­ly two decades, Now® co-founders Abrams and Hodg­son crys­tal­lize their hard-won advice into a sin­gle how-to, got-to guide for small busi­ness owners.

In Lev­el Up, they share intense behind-the-scenes sto­ries of build­ing their own busi­ness­es, as well as action­able, get-it-done prin­ci­ples for founders look­ing to pro­pel their ven­tures forward.